Goppa Research
Answers
One measured answer per category. We ask assistants real buying questions and publish who gets named — as counts, with the sample size, never as a bare percentage.
- The readiness score does not predict anything25 of the 32 shops scoring a perfect 100 appear in no answer
- AI visibility tools: what to check before you pay for oneWhat a tool has to measure, and the questions to ask any vendor, including us
- Why AI recommends the same brands every timeTwo mechanisms, and only one of them is reachable this year
- The four layers between your business and an AI recommendationOnly two of the four are yours, and the one everybody sells is the second
- You appear in 0% of AI answers. Now what?Zero is the median in every category we measured, and that is the opportunity
- How to show a client their AI visibilityProducing the number is the easy half. Walking into a room with it is not
- How an agency gets recommended by ChatGPTNot from your website: the three kinds of page the assistant reads to pick a shortlist
- Does AI recommend supplements shops?4 of 7 appear in no answer
- Does AI recommend consumer electronics shops?8 of 12 appear in no answer
- Does AI recommend pet supplies shops?4 of 6 appear in no answer
- Does AI recommend coffee shops?5 of 7 appear in no answer
- Does AI recommend sports and outdoor shops?6 of 8 appear in no answer
- Does AI recommend clothing shops?5 of 6 appear in no answer
- Does AI recommend toys shops?5 of 6 appear in no answer
- Does AI recommend natural beauty shops?11 of 12 appear in no answer
How these are measured
For each shop we generate buying questions from its own categories and market — the kind a shopper types — and run each question several times through an assistant with live web search. A shop appears when the answer names or links it. Models are not deterministic, so every figure is a sampled rate over repeated runs, never a yes or no from a single pass. Each assistant has its own index and its own sources, and no shop is named on these pages: we publish the counts, the categories and the method. The full method and the category table are in the category study.