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Goppa vs Yoast
Keep Yoast, add Goppa. Yoast gives you the SEO fields and, in its AI+ plan, a weekly check of up to five questions. Goppa measures 20 questions on ChatGPT, Google's AI Overview and Perplexity, tracks your Google positions, finds the pages to fix and writes each approved fix straight into Yoast's own fields, from €49 a month.
Facts
- Yoast SEO is free. Yoast SEO Premium costs $118.80 a year, excluding VAT, for one site. Source: yoast.com/product/yoast-seo-premium-wordpress · checked on 2026-10-17
- Yoast's AI brand tracking (AI Brand Insights) is in Yoast SEO AI+, at $358.80 a year excluding VAT, with up to five brand questions on ChatGPT, Gemini, Claude and Perplexity. Source: yoast.com/product/yoast-seo-ai-plus · checked on 2026-10-17
- Yoast AI Brand Insights runs weekly automated scans based on the questions you define. Source: yoast.com/features/ai-features/ai-brand-insights · checked on 2026-10-17
- The Yoast SEO plugin manages meta tags, schema, sitemaps and llms.txt, and uses Semrush for keyword research and Wincher for rank tracking. Source: wordpress.org/plugins/wordpress-seo · checked on 2026-10-17
- Goppa's plugin writes the SEO fixes you approve into Yoast SEO, Rank Math, All in One SEO or SEOPress. Source: trygoppa.com/docs/developers/wordpress · checked on 2026-10-17
- Goppa starts at €49 a month, or €39.99 a month billed yearly, plus VAT, with 20 tracked questions, 100 Google keywords and the WordPress plugin that applies the fixes. The first check is free, with no card. Source: trygoppa.com/pricing · checked on 2026-10-17
- Goppa's plugin is free on WordPress.org. Source: wordpress.org/plugins/goppa-agentic-commerce · checked on 2026-10-17
Side by side
| Goppa | Yoast | |
|---|---|---|
| Starting price | €49/month, or €39.99 billed yearly, plus VAT. Free check, no card. | Free plugin. Premium $118.80/year; AI brand tracking in AI+ at $358.80/year, per site. |
| AI answers measured | ChatGPT, Google AI Overview and Perplexity, one at a time. Each question asked on every engine every week, shown as a count with the sample size. | ChatGPT, Gemini, Claude and Perplexity. Up to 5 questions per brand, scanned weekly (AI+). |
| Google measured | 100 keywords every week, a page-by-page audit every week, 20 keyword researches a month. | No rank tracking of its own: keyword research through Semrush, positions through Wincher, Search Console through Google's Site Kit. |
| Applies the fixes on your site | Yes, on WordPress. AI writes the fix, you approve it, the plugin applies it. Other sites get the files and the steps. | Yes, on WordPress: meta tags, schema, sitemaps and llms.txt. In Premium, AI drafts titles and descriptions and nothing saves until you review it. |
| Needs a developer or a coding agent | No. Install the plugin, click Connect, approve. | No. A WordPress plugin. |
| Languages | Site and dashboard in English, Spanish and Portuguese. Questions in 7 languages, fixes in your site's language. | Plugin translated into 59 locales; content analysis in 20+ languages. |
What Goppa adds on top of Yoast
- It decides what to fix from measurement: the questions you are missing on each assistant, where you rank on Google, and the pages that fail the audit.
- It writes into Yoast, not around it. Each fix you approve lands in Yoast's own title and description fields, so your setup stays the same.
- It tracks Google's AI Overview, the AI block on Google results, which Yoast's AI brand tracking does not list.
- It shows who is named instead of you, and the pages each assistant cited to answer.
- It measures again. Every month: what we changed, and what moved, on Google and in AI answers.
When Yoast is the better choice
- You only need the SEO fields, sitemaps, schema and llms.txt: the free Yoast plugin does that.
- You want readability and inclusive-language checks while you write.
- You need Claude or Gemini in your AI tracking today.
- A few questions checked once a week are enough for you.
Questions
Does Goppa work with Yoast SEO?
Yes. Goppa's plugin writes the fixes you approve into Yoast SEO's own fields; without an SEO plugin it serves the title and description itself.
How much does Yoast cost?
On 2026-10-17: the plugin is free, Premium is $118.80 a year, and AI+, with AI brand tracking, is $358.80 a year, excluding VAT, per site.
Which AI assistants does each one track?
Yoast AI+ lists ChatGPT, Gemini, Claude and Perplexity, with up to five questions a week. Goppa measures ChatGPT, Google AI Overview and Perplexity, 20 questions on the entry plan, every week.
Do I need a developer for either?
No. Both are WordPress plugins you install and set up from the WordPress admin.
We make Goppa, so read this with that in mind. Every fact about Yoast links to Yoast's own page and carries the date we read it; prices change, and if one here is out of date, write to contact@trygoppa.com and we fix it.
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