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Goppa vs Semrush
Goppa is the better choice for a business that wants to be named by ChatGPT and climb on Google without a developer: it measures ChatGPT, Google's AI Overview and Perplexity, writes the fixes, and its WordPress plugin applies them once you approve, from €49 a month. Semrush is a bigger SEO suite that tells you what to fix, from $139 a month.
Facts
- Semrush's SEO plan costs $139 a month, or $117.33 a month billed yearly, for 5 websites and 500 keywords tracked daily. Source: semrush.com/pricing/seo-ai-search · checked on 2026-10-17
- Semrush's plans with AI tracking start at $199 a month (Starter: 50 prompts tracked daily, 1 domain). The AI Visibility toolkit alone is $99 a month per domain, with 25 prompts and mentions from ChatGPT, Google AI, Gemini and Perplexity. Source: semrush.com/pricing/ai · checked on 2026-10-17
- Semrush's Site Audit lists site errors ranked by severity, each with a tip on how to fix it. Source: semrush.com/features/site-audit · checked on 2026-10-17
- Goppa starts at €49 a month, or €39.99 a month billed yearly, plus VAT, with 20 tracked questions, 100 Google keywords and the WordPress plugin that applies the fixes. The first check is free, with no card. Source: trygoppa.com/pricing · checked on 2026-10-17
- Goppa's plugin is free on WordPress.org. Source: wordpress.org/plugins/goppa-agentic-commerce · checked on 2026-10-17
Side by side
| Goppa | Semrush | |
|---|---|---|
| Starting price | €49/month, or €39.99 billed yearly, plus VAT. Free check, no card. | $139/month for SEO. AI tracking: $99/month per domain, or plans from $199. Free plan: 10 reports a day. |
| AI answers measured | ChatGPT, Google AI Overview and Perplexity, one at a time. Each question asked on every engine every week, shown as a count with the sample size. | ChatGPT, Google AI, Gemini and Perplexity. 25 prompts tracked daily (AI Visibility) or 50 (Starter). |
| Google measured | 100 keywords every week, a page-by-page audit every week, 20 keyword researches a month. | 500 keywords every day on up to 5 sites, site audit, keyword and competitor research. |
| Applies the fixes on your site | Yes, on WordPress. AI writes the fix, you approve it, the plugin applies it. Other sites get the files and the steps. | No. Each issue comes with a tip on how to fix it. |
| Needs a developer or a coding agent | No. Install the plugin, click Connect, approve. | Someone has to make each change: you, a developer, or an AI agent through its MCP access (Starter and up). |
| Languages | Site and dashboard in English, Spanish and Portuguese. Questions in 7 languages, fixes in your site's language. | Site in 14 languages. |
What Goppa does that a report can't
- It gets the fix onto your site. Missing titles, meta descriptions, image alt text and product data are written by AI in your site's language, checked against your own pages, and applied by the plugin after you click approve.
- It never writes over you without asking. The plugin fills empty fields. Replacing text you wrote needs your approval, field by field, and undo puts your text back.
- It shows who is named instead of you, and the pages each assistant cited to answer, so you know where to show up next.
- It measures again. Every month: what we changed, and what moved, on Google and in AI answers.
When Semrush is the better choice
- You need keyword and competitor research at scale, across many markets and locations.
- You track many sites every day: its entry plan covers 5 websites and 500 daily keywords.
- You need Gemini measured today. Goppa lists it as coming.
- Your site is not on WordPress and a developer already makes your changes, so having the fix applied for you matters less.
- Your team needs the interface in a language other than English, Spanish or Portuguese, or enterprise features such as SSO and an API.
Questions
How much does Semrush cost?
On 2026-10-17 its SEO plan cost $139 a month, or $117.33 a month billed yearly. Tracking AI answers costs $99 a month per domain on its own, or comes in the SEO + AI Search plans from $199 a month.
Which AI assistants does each one measure?
Semrush lists ChatGPT, Google AI, Gemini and Perplexity. Goppa measures ChatGPT, Google AI Overview and Perplexity today, one at a time, with Gemini and Copilot announced as coming.
Do I need a developer to use Goppa?
Not on WordPress. You install the free plugin, click Connect, and approve each fix in the dashboard; the plugin writes it. On other platforms Goppa gives you the files and the steps.
Can I use Goppa and Semrush together?
Yes. They do not touch each other: Semrush for deep keyword and competitor research, Goppa to measure AI answers and get the fixes applied on your site.
We make Goppa, so read this with that in mind. Every fact about Semrush links to Semrush's own page and carries the date we read it; prices change, and if one here is out of date, write to contact@trygoppa.com and we fix it.
More: All comparisons · AI visibility tools: what to check before you pay for one