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Goppa vs Search Atlas
Goppa is the better choice if every change to your site should pass through you: it writes each fix, you approve it, and its WordPress plugin saves it in WordPress itself, with ChatGPT, Google's AI Overview and Perplexity measured, from €49 a month. Search Atlas' OTTO deploys changes on autopilot by default, mostly through a script at page load.
Facts
- Search Atlas' Starter plan costs $99 a month, billed monthly, with 2,000 tracked keywords and no AI visibility tracking; AI tracking starts on Growth, at $199 a month, with ChatGPT, Gemini and Google AI Mode, and Pro, at $399, adds Copilot and Perplexity. Source: searchatlas.com/pricing · checked on 2026-10-17
- Search Atlas' OTTO SEO runs on autopilot and deploys optimizations on its own; approval mode is something you turn on. Source: searchatlas.com/otto-seo · checked on 2026-10-17
- OTTO applies most changes through its pixel script at page load, so removing the pixel removes them. Source: help.searchatlas.com/hc/searchatlas-help/articles/1788183183-what-happens-when-you-remove-the-otto-pixel · checked on 2026-10-17
- Goppa starts at €49 a month, or €39.99 a month billed yearly, plus VAT, with 20 tracked questions, 100 Google keywords and the WordPress plugin that applies the fixes. The first check is free, with no card. Source: trygoppa.com/pricing · checked on 2026-10-17
- Goppa's plugin is free on WordPress.org. Source: wordpress.org/plugins/goppa-agentic-commerce · checked on 2026-10-17
Side by side
| Goppa | Search Atlas | |
|---|---|---|
| Starting price | €49/month, or €39.99 billed yearly, plus VAT. Free check, no card. | $99/month (Starter, no AI tracking). AI tracking from $199/month (Growth). 7-day trial. |
| AI answers measured | ChatGPT, Google AI Overview and Perplexity, one at a time. Each question asked on every engine every week, shown as a count with the sample size. | Growth: ChatGPT, Gemini and Google AI Mode. Pro ($399) adds Copilot and Perplexity. |
| Google measured | 100 keywords every week, a page-by-page audit every week, 20 keyword researches a month. | 2,000 keywords and a 50,000-page audit (Starter); keyword research on 5.2 billion+ keywords. |
| Applies the fixes on your site | Yes, on WordPress. AI writes the fix, you approve it, the plugin applies it. Other sites get the files and the steps. | Yes, on autopilot by default: OTTO applies most changes through a pixel script at page load. Approval mode is opt-in. |
| Needs a developer or a coding agent | No. Install the plugin, click Connect, approve. | No. A header script, Cloudflare DNS, Google Tag Manager or its WordPress plugin. |
| Languages | Site and dashboard in English, Spanish and Portuguese. Questions in 7 languages, fixes in your site's language. | Site in English. Content in multiple languages. |
What Goppa does differently from Search Atlas
- Nothing changes without your yes. Every title, description and alt text waits for your approval, one by one or in bulk.
- The fix lives in WordPress, not in a script. Approved titles and descriptions are saved in your SEO plugin's own fields, where you can see and edit them.
- It never writes over you without asking. The plugin fills empty fields; replacing your text needs your approval, field by field, and undo puts it back.
- Google's AI Overview and Perplexity from the entry plan, each shown as a count with the sample size, from €49 a month.
When Search Atlas is the better choice
- You want SEO changes deployed on autopilot, without reviewing each one.
- You also run Google Ads and Meta campaigns and want them in the same tool.
- You do local SEO: Google Business Profile posts, review replies and Maps rank heatmaps.
- Your site runs on Shopify, Webflow, Squarespace or Wix and you want changes applied there.
Questions
How much does Search Atlas cost?
On 2026-10-17, Starter cost $99 a month, billed monthly, without AI tracking; Growth, with AI tracking, cost $199 a month.
Does OTTO change my site without asking?
By default, yes: Search Atlas says OTTO runs on autopilot and deploys optimizations on its own, and you can turn on approval mode. In Goppa, every fix waits for your approval.
Which AI assistants does each one track?
Search Atlas' Growth plan tracks ChatGPT, Gemini and Google AI Mode, and Pro adds Copilot and Perplexity. Goppa measures ChatGPT, Google AI Overview and Perplexity, with Gemini and Copilot announced as coming.
What happens if I remove the script?
Search Atlas says OTTO applies most changes through its pixel at page load, so removing the pixel removes them. Goppa's fixes are saved in WordPress.
We make Goppa, so read this with that in mind. Every fact about Search Atlas links to Search Atlas's own page and carries the date we read it; prices change, and if one here is out of date, write to contact@trygoppa.com and we fix it.
More: All comparisons · AI visibility tools: what to check before you pay for one