Goppa Research · AI local index
Measured October 2026. We asked 5 buying questions, in the local language, to ChatGPT, Google AI Overview (searched from Southampton) and Perplexity, and counted which businesses each answer recommended.
| Business | ChatGPT | Google AI Overview | Perplexity | All |
|---|---|---|---|---|
| The Brand Tailor | 4 of 5 | 1 of 5 | 2 of 5 | 7 of 15 |
| boxChilli | 0 of 5 | 0 of 5 | 4 of 5 | 4 of 15 |
| Atelier Studios | 0 of 5 | 2 of 5 | 1 of 5 | 3 of 15 |
| Rareloop | 0 of 5 | 1 of 5 | 2 of 5 | 3 of 15 |
| BananaSystems | 2 of 5 | 0 of 5 | 0 of 5 | 2 of 15 |
| Chaptr | 0 of 5 | 0 of 5 | 2 of 5 | 2 of 15 |
| Eastleigh Web | 0 of 5 | 0 of 5 | 2 of 5 | 2 of 15 |
| Freestyle Digital | 0 of 5 | 0 of 5 | 2 of 5 | 2 of 15 |
| Future Faced | 2 of 5 | 0 of 5 | 0 of 5 | 2 of 15 |
| Kombu | 2 of 5 | 0 of 5 | 0 of 5 | 2 of 15 |
| MJS Website Design | 1 of 5 | 1 of 5 | 0 of 5 | 2 of 15 |
| One2create | 0 of 5 | 0 of 5 | 2 of 5 | 2 of 15 |
| Pixel86 | 1 of 5 | 0 of 5 | 1 of 5 | 2 of 15 |
| Plexaweb | 0 of 5 | 2 of 5 | 0 of 5 | 2 of 15 |
| Rubber Duckers | 0 of 5 | 1 of 5 | 1 of 5 | 2 of 15 |
| Southampton Web Design | 1 of 5 | 0 of 5 | 1 of 5 | 2 of 15 |
| Stapled. | 2 of 5 | 0 of 5 | 0 of 5 | 2 of 15 |
| Symonds Creative | 2 of 5 | 0 of 5 | 0 of 5 | 2 of 15 |
| AAMAX.CO | 1 of 5 | 0 of 5 | 0 of 5 | 1 of 15 |
| Ace 360 Solutions | 1 of 5 | 0 of 5 | 0 of 5 | 1 of 15 |
| Adam Greenough | 0 of 5 | 1 of 5 | 0 of 5 | 1 of 15 |
| Atomic Digital Marketing | 0 of 5 | 0 of 5 | 1 of 5 | 1 of 15 |
| Bargain Websites Southampton | 1 of 5 | 0 of 5 | 0 of 5 | 1 of 15 |
| Blue Frontier | 0 of 5 | 0 of 5 | 1 of 5 | 1 of 15 |
| Brambla | 0 of 5 | 0 of 5 | 1 of 5 | 1 of 15 |
| Brambla Websites | 0 of 5 | 1 of 5 | 0 of 5 | 1 of 15 |
| Cold | 1 of 5 | 0 of 5 | 0 of 5 | 1 of 15 |
| Damteq | 0 of 5 | 0 of 5 | 1 of 5 | 1 of 15 |
| Dream Designs Agency | 0 of 5 | 1 of 5 | 0 of 5 | 1 of 15 |
| Duck Feet | 1 of 5 | 0 of 5 | 0 of 5 | 1 of 15 |
| Fenti Marketing | 0 of 5 | 0 of 5 | 1 of 5 | 1 of 15 |
| Fortify Technologies | 1 of 5 | 0 of 5 | 0 of 5 | 1 of 15 |
| Freestyle | 1 of 5 | 0 of 5 | 0 of 5 | 1 of 15 |
| Freestyle Web Design | 0 of 5 | 1 of 5 | 0 of 5 | 1 of 15 |
| Graphics Bite | 0 of 5 | 0 of 5 | 1 of 5 | 1 of 15 |
| HeliXCare | 1 of 5 | 0 of 5 | 0 of 5 | 1 of 15 |
| JAM Digital Studio | 1 of 5 | 0 of 5 | 0 of 5 | 1 of 15 |
| Made By James | 1 of 5 | 0 of 5 | 0 of 5 | 1 of 15 |
| MB&IT | 1 of 5 | 0 of 5 | 0 of 5 | 1 of 15 |
| Pathrone Digital | 1 of 5 | 0 of 5 | 0 of 5 | 1 of 15 |
| Simple Website Solutions | 0 of 5 | 0 of 5 | 1 of 5 | 1 of 15 |
| So Graphics | 1 of 5 | 0 of 5 | 0 of 5 | 1 of 15 |
| SO53 | 0 of 5 | 1 of 5 | 0 of 5 | 1 of 15 |
| Southampton Web Studio | 1 of 5 | 0 of 5 | 0 of 5 | 1 of 15 |
| TheWebScouts | 1 of 5 | 0 of 5 | 0 of 5 | 1 of 15 |
| Web Design Southampton | 0 of 5 | 0 of 5 | 1 of 5 | 1 of 15 |
| Web Guy Jeff | 1 of 5 | 0 of 5 | 0 of 5 | 1 of 15 |
| Webb Design | 1 of 5 | 0 of 5 | 0 of 5 | 1 of 15 |
| WebHaven | 1 of 5 | 0 of 5 | 0 of 5 | 1 of 15 |
| XWebDesign | 1 of 5 | 0 of 5 | 0 of 5 | 1 of 15 |
| Zelly Studio | 0 of 5 | 0 of 5 | 1 of 5 | 1 of 15 |
Each question was asked once to each assistant on 2026-10-30. "2 of 5" means the business was recommended in 2 of the 5 answers that assistant gave. An answer that failed is left out of the count. When Google shows no AI Overview for a question, nobody is named there. Assistants change their answers between asks, so a small difference is not a ranking.
We list only businesses an assistant recommended. Being named in an answer is not an endorsement by Goppa, and not being listed here says nothing about a business.
Is your agency missing? Run a free AI check on a client or a prospect: who ChatGPT names instead of them, with the exact question and the answer.