Goppa Research · AI local index
Measured October 2026. We asked 5 buying questions, in the local language, to ChatGPT, Google AI Overview (searched from Leicester) and Perplexity, and counted which businesses each answer recommended.
| Business | ChatGPT | Google AI Overview | Perplexity | All |
|---|---|---|---|---|
| Flamingoat | 4 of 5 | 0 of 5 | 3 of 5 | 7 of 15 |
| Design & Digital Studio | 3 of 5 | 0 of 5 | 2 of 5 | 5 of 15 |
| 1st WebDesigns | 3 of 5 | 0 of 5 | 1 of 5 | 4 of 15 |
| 77 Rockets | 0 of 5 | 1 of 5 | 3 of 5 | 4 of 15 |
| Leicester Websites | 2 of 5 | 1 of 5 | 1 of 5 | 4 of 15 |
| RR Web Design | 3 of 5 | 0 of 5 | 1 of 5 | 4 of 15 |
| Brightpage | 3 of 5 | 0 of 5 | 0 of 5 | 3 of 15 |
| Orbit Creative | 2 of 5 | 0 of 5 | 1 of 5 | 3 of 15 |
| True Web Code | 3 of 5 | 0 of 5 | 0 of 5 | 3 of 15 |
| 1PCS Creative | 1 of 5 | 0 of 5 | 1 of 5 | 2 of 15 |
| Bulb Studios | 0 of 5 | 0 of 5 | 2 of 5 | 2 of 15 |
| Forte Web Solutions | 0 of 5 | 2 of 5 | 0 of 5 | 2 of 15 |
| Rocket Ace-WP | 2 of 5 | 0 of 5 | 0 of 5 | 2 of 15 |
| 77 Rockets Web Design | 0 of 5 | 1 of 5 | 0 of 5 | 1 of 15 |
| Brand Websites | 1 of 5 | 0 of 5 | 0 of 5 | 1 of 15 |
| Central Web Design | 1 of 5 | 0 of 5 | 0 of 5 | 1 of 15 |
| Creative Direction | 0 of 5 | 1 of 5 | 0 of 5 | 1 of 15 |
| DigiWebEngine | 1 of 5 | 0 of 5 | 0 of 5 | 1 of 15 |
| Essential Design Solutions Ltd | 1 of 5 | 0 of 5 | 0 of 5 | 1 of 15 |
| Geek | 0 of 5 | 0 of 5 | 1 of 5 | 1 of 15 |
| Herdl | 1 of 5 | 0 of 5 | 0 of 5 | 1 of 15 |
| Hugo Hull Web Designs | 1 of 5 | 0 of 5 | 0 of 5 | 1 of 15 |
| IBIX | 1 of 5 | 0 of 5 | 0 of 5 | 1 of 15 |
| Imaginaire | 0 of 5 | 0 of 5 | 1 of 5 | 1 of 15 |
| It'seeze Website | 0 of 5 | 1 of 5 | 0 of 5 | 1 of 15 |
| JDR Group | 0 of 5 | 0 of 5 | 1 of 5 | 1 of 15 |
| Kudos Designs and Websites | 0 of 5 | 0 of 5 | 1 of 5 | 1 of 15 |
| Local Website Design | 1 of 5 | 0 of 5 | 0 of 5 | 1 of 15 |
| Loop Digital | 0 of 5 | 1 of 5 | 0 of 5 | 1 of 15 |
| Nettl of Leicester | 0 of 5 | 1 of 5 | 0 of 5 | 1 of 15 |
| New Edge | 0 of 5 | 1 of 5 | 0 of 5 | 1 of 15 |
| OneSixOne | 1 of 5 | 0 of 5 | 0 of 5 | 1 of 15 |
| PresGro | 1 of 5 | 0 of 5 | 0 of 5 | 1 of 15 |
| PSB Web | 0 of 5 | 0 of 5 | 1 of 5 | 1 of 15 |
| Queen Bee & Co | 0 of 5 | 0 of 5 | 1 of 5 | 1 of 15 |
| RR Webdesign | 0 of 5 | 0 of 5 | 1 of 5 | 1 of 15 |
| SavvyTechGuru | 0 of 5 | 1 of 5 | 0 of 5 | 1 of 15 |
| SCube | 0 of 5 | 0 of 5 | 1 of 5 | 1 of 15 |
| Simplyweb | 1 of 5 | 0 of 5 | 0 of 5 | 1 of 15 |
| Unseen Digital | 1 of 5 | 0 of 5 | 0 of 5 | 1 of 15 |
| Webgenix | 1 of 5 | 0 of 5 | 0 of 5 | 1 of 15 |
Each question was asked once to each assistant on 2026-10-30. "2 of 5" means the business was recommended in 2 of the 5 answers that assistant gave. An answer that failed is left out of the count. When Google shows no AI Overview for a question, nobody is named there. Assistants change their answers between asks, so a small difference is not a ranking.
We list only businesses an assistant recommended. Being named in an answer is not an endorsement by Goppa, and not being listed here says nothing about a business.
Is your agency missing? Run a free AI check on a client or a prospect: who ChatGPT names instead of them, with the exact question and the answer.