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Goppa vs Microsoft Clarity
Use both. Microsoft Clarity is free and shows when an AI answer uses one of your pages as a source, across Microsoft experiences, and which AI bots crawl your site. Goppa asks ChatGPT, Google AI Overview, Google AI Mode, Gemini and Perplexity the questions your buyers ask, shows who they name instead of you, tracks Google, and its WordPress plugin applies the fixes you approve, from €49 a month.
Facts
- Microsoft Clarity's pricing page says it is "free, forever", with no traffic limits and no paid version. It includes session recordings and heatmaps. Source: clarity.microsoft.com/pricing · checked on 2026-11-01
- Clarity's AI visibility page says its citation data comes from "Microsoft AI and select partner grounding data" and compares how often your content is cited against competitors "across Microsoft experiences". It does not name the partners. Source: clarity.microsoft.com/ai-visibility · checked on 2026-11-01
- Clarity's Citation dashboard tracks citation activity in AI-generated answers only: page citations, share of authority, the grounding queries and your cited pages. It does not measure search rankings, impressions or click-through rates, and it needs the domain verified with the Clarity code, Google Search Console or Bing Webmaster Tools. Source: learn.microsoft.com/en-us/clarity/ai-visibility/ai-citations-overview · checked on 2026-11-01
- Clarity's share of authority is your share of citations "within the same set of queries where your domain appeared". Source: clarity.microsoft.com/blog/citations-now-generally-available · checked on 2026-11-01
- Clarity's Bot Activity needs a connected CDN or server (Fastly, Cloudflare, Amazon CloudFront, Akamai or Azure Front Door, or the latest Clarity WordPress plugin), may add costs at your provider, and Microsoft says a bot request does not indicate that content was cited. Source: learn.microsoft.com/en-us/clarity/ai-visibility/bot-activity-overview · checked on 2026-11-01
- Goppa starts at €49 a month, or €39.99 a month billed yearly, plus VAT, with 20 tracked questions, 100 Google keywords and the WordPress plugin that applies the fixes. The first check is free, with no card. Source: trygoppa.com/pricing · checked on 2026-11-01
- Goppa's plugin is free on WordPress.org. Source: wordpress.org/plugins/goppa-agentic-commerce · checked on 2026-11-01
Side by side
| Goppa | Microsoft Clarity | |
|---|---|---|
| Starting price | €49/month, or €39.99 billed yearly, plus VAT. Free check, no card. | Free, with no traffic limits. Bot Activity may add costs at your CDN provider. |
| AI answers measured | ChatGPT, Google AI Overview, Google AI Mode, Gemini and Perplexity, one at a time. Each question asked on every engine every week, shown as a count with the sample size. | Citations of your pages in AI answers, across Microsoft experiences and partners it does not name. |
| Google measured | 100 keywords every week, a page-by-page audit every week, 20 keyword researches a month. | No. Its Citation dashboard does not measure search rankings, impressions or click-through rates. |
| Applies the fixes on your site | Yes, on WordPress. AI writes the fix, you approve it, the plugin applies it. Other sites get the files and the steps. | No. It shows which pages get cited and the queries behind them; someone on your team makes the changes. |
| Needs a developer or a coding agent | No. Install the plugin, click Connect, approve. | Not for citations: add the Clarity code or connect Search Console. Bot Activity needs a one-time CDN connection. |
| Languages | Site and dashboard in English, Spanish, Portuguese and French. Questions in 7 languages, fixes in your site's language. | Site in at least 8 languages, including English, Spanish, French and Portuguese. |
What Goppa shows that Clarity can't
- The questions where you are missing. Clarity's share of authority only counts queries where your site already appeared. Goppa asks the same questions every week and shows the answers where you were not named, and who was named instead.
- ChatGPT, Google AI Overview, Google AI Mode, Gemini and Perplexity, one engine at a time, each shown as a count with the sample size.
- Google, in the same account: 100 keywords tracked every week and a page-by-page audit.
- The fix, on your site. Missing titles, meta descriptions, image alt text and product data are written by AI in your site's language and applied by the plugin after you click approve.
When Microsoft Clarity is the better choice
- You want a free tool, and Microsoft Copilot and Bing matter most to you: Goppa does not measure Copilot yet.
- You want to see which AI bots crawl your site, and it runs on Cloudflare, Fastly, Amazon CloudFront, Akamai or Azure Front Door.
- You also want heatmaps and recordings of real visitors on your site.
Questions
How much does Microsoft Clarity cost?
On 2026-11-01 its pricing page said Clarity is free forever, with no traffic limits. Microsoft's documentation says connecting a CDN for Bot Activity can add costs at your CDN provider.
Which AI assistants does Clarity's AI visibility cover?
Microsoft says the citation data comes from Microsoft AI and select partners, and compares citations across Microsoft experiences. It does not publish the list of partners. Goppa measures ChatGPT, Google AI Overview, Google AI Mode, Gemini and Perplexity, one at a time, with Copilot announced as coming.
Does Clarity show who AI recommends instead of me?
Its share of authority compares your citations with other sites only within the queries where your site appeared. Goppa asks the same questions every week and shows the answers where you were not named, and who was named instead.
Can I use Clarity and Goppa together?
Yes. Clarity for Microsoft citations, bot activity and visitor recordings; Goppa for ChatGPT, Google's AI and Perplexity, your Google positions and the fixes. Goppa's own site runs Clarity.
We make Goppa, so read this with that in mind. Every fact about Microsoft Clarity links to Microsoft Clarity's own page and carries the date we read it; prices change, and if one here is out of date, write to contact@trygoppa.com and we fix it.
More: All comparisons · AI visibility tools: what to check before you pay for one