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Goppa vs Surfer
Goppa is the better choice when the problem is the site, not one article: it measures ChatGPT, Google's AI Overview and Perplexity, tracks your Google positions, audits every page, and its WordPress plugin applies the fixes you approve, from €49 a month. Surfer helps you write and optimize articles, from $49 a month.
Facts
- Surfer's Discovery plan costs $49 a month billed yearly and includes no AI prompt tracking. Source: surferseo.com/pricing · checked on 2026-10-17
- Surfer's AI Search Analytics plan costs $82 a month billed yearly, for 50 prompts refreshed daily. Source: surferseo.com/pricing · checked on 2026-10-17
- Surfer tracks Gemini, ChatGPT, Google AI Overviews, AI Mode and Perplexity. Source: surferseo.com/ai-tracker · checked on 2026-10-17
- Surfer's WordPress plugin transfers content written in Surfer's editor to the WordPress site. Source: wordpress.org/plugins/surferseo · checked on 2026-10-17
- Goppa starts at €49 a month, or €39.99 a month billed yearly, plus VAT, with 20 tracked questions, 100 Google keywords and the WordPress plugin that applies the fixes. The first check is free, with no card. Source: trygoppa.com/pricing · checked on 2026-10-17
- Goppa's plugin is free on WordPress.org. Source: wordpress.org/plugins/goppa-agentic-commerce · checked on 2026-10-17
Side by side
| Goppa | Surfer | |
|---|---|---|
| Starting price | €49/month, or €39.99 billed yearly, plus VAT. Free check, no card. | $49/month billed yearly (Discovery, no AI tracking). AI tracking from $82/month billed yearly. |
| AI answers measured | ChatGPT, Google AI Overview and Perplexity, one at a time. Each question asked on every engine every week, shown as a count with the sample size. | ChatGPT, Perplexity, AI Mode, AI Overviews and Gemini. 50 prompts refreshed daily (AI Search Analytics). |
| Google measured | 100 keywords every week, a page-by-page audit every week, 20 keyword researches a month. | Rankings from your Search Console in Content Audit; keyword research from the Standard plan. |
| Applies the fixes on your site | Yes, on WordPress. AI writes the fix, you approve it, the plugin applies it. Other sites get the files and the steps. | No. It helps you write and optimize content in its editor; its plugin moves that content to WordPress when you publish. |
| Needs a developer or a coding agent | No. Install the plugin, click Connect, approve. | No developer to write, but someone edits and publishes each page. MCP from AI Search Analytics. |
| Languages | Site and dashboard in English, Spanish and Portuguese. Questions in 7 languages, fixes in your site's language. | Site in English. Writes in all languages. |
What Goppa does that a content editor doesn't
- It works on every page you already have: missing titles, meta descriptions, image alt text and product data, written by AI and applied by the plugin after you approve.
- It tracks your Google positions itself: 100 keywords every week, plus a page-by-page audit.
- AI answers and Google in one plan, from €49 a month.
- It never writes over you without asking. The plugin fills empty fields; replacing your text needs your approval, field by field, and undo puts it back.
When Surfer is the better choice
- Your growth comes from new articles and you want an editor that scores them as you write.
- You want AI writing, a plagiarism checker and a humanizer in one tool.
- You want five AI models tracked daily from one prompt, Gemini included.
- You publish from Google Docs or Contentful as well as WordPress.
Questions
How much does Surfer cost?
On 2026-10-17, Discovery cost $49 a month billed yearly, without AI tracking; AI Search Analytics cost $82 a month billed yearly, with 50 prompts refreshed daily.
Does Surfer change my site?
Not by itself. It edits text inside its editor, and its plugin transfers that content to WordPress when you publish. Goppa's plugin applies approved fixes to your existing pages.
Which AI assistants does each one track?
Surfer lists Gemini, ChatGPT, Google AI Overviews, AI Mode and Perplexity. Goppa measures ChatGPT, Google AI Overview and Perplexity, with Gemini and Copilot announced as coming.
Can I use Surfer and Goppa together?
Yes: Surfer to write new articles, Goppa to measure AI answers and Google and to fix the pages you already have.
We make Goppa, so read this with that in mind. Every fact about Surfer links to Surfer's own page and carries the date we read it; prices change, and if one here is out of date, write to contact@trygoppa.com and we fix it.
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