Goppa Research · AI local index
Measured October 2026. We asked 5 buying questions, in the local language, to ChatGPT, Google AI Overview (searched from London) and Perplexity, and counted which businesses each answer recommended.
| Business | ChatGPT | Google AI Overview | Perplexity | All |
|---|---|---|---|---|
| Found | 0 of 5 | 1 of 3 | 3 of 5 | 4 of 13 |
| Go Up | 2 of 5 | 0 of 3 | 1 of 5 | 3 of 13 |
| Iconic Digital | 2 of 5 | 0 of 3 | 1 of 5 | 3 of 13 |
| Passion Digital | 2 of 5 | 0 of 3 | 1 of 5 | 3 of 13 |
| Builtvisible | 1 of 5 | 0 of 3 | 1 of 5 | 2 of 13 |
| Figment Agency | 1 of 5 | 1 of 3 | 0 of 5 | 2 of 13 |
| Growth Spin | 0 of 5 | 0 of 3 | 2 of 5 | 2 of 13 |
| Hallam Internet | 2 of 5 | 0 of 3 | 0 of 5 | 2 of 13 |
| Heavyweight Digital | 0 of 5 | 0 of 3 | 2 of 5 | 2 of 13 |
| Impression Digital | 2 of 5 | 0 of 3 | 0 of 5 | 2 of 13 |
| Jellyfish | 2 of 5 | 0 of 3 | 0 of 5 | 2 of 13 |
| Koozai | 2 of 5 | 0 of 3 | 0 of 5 | 2 of 13 |
| Make Agency | 1 of 5 | 0 of 3 | 1 of 5 | 2 of 13 |
| Pearl Lemon | 1 of 5 | 0 of 3 | 1 of 5 | 2 of 13 |
| Rank4AI | 1 of 5 | 1 of 3 | 0 of 5 | 2 of 13 |
| Re:signal | 1 of 5 | 0 of 3 | 1 of 5 | 2 of 13 |
| StudioHawk | 1 of 5 | 1 of 3 | 0 of 5 | 2 of 13 |
| The Good Marketer | 0 of 5 | 0 of 3 | 2 of 5 | 2 of 13 |
| The SEO Works | 1 of 5 | 0 of 3 | 1 of 5 | 2 of 13 |
| Varn | 1 of 5 | 0 of 3 | 1 of 5 | 2 of 13 |
| (hug)london Branding | 1 of 5 | 0 of 3 | 0 of 5 | 1 of 13 |
| Bird Marketing | 0 of 5 | 1 of 3 | 0 of 5 | 1 of 13 |
| Blue Array | 0 of 5 | 0 of 3 | 1 of 5 | 1 of 13 |
| Brainlabs | 1 of 5 | 0 of 3 | 0 of 5 | 1 of 13 |
| ClickDo | 0 of 5 | 0 of 3 | 1 of 5 | 1 of 13 |
| Converted | 0 of 5 | 0 of 3 | 1 of 5 | 1 of 13 |
| Creatif Agency | 1 of 5 | 0 of 3 | 0 of 5 | 1 of 13 |
| Croud | 1 of 5 | 0 of 3 | 0 of 5 | 1 of 13 |
| Directive Consulting | 0 of 5 | 1 of 3 | 0 of 5 | 1 of 13 |
| DubSEO | 0 of 5 | 1 of 3 | 0 of 5 | 1 of 13 |
| Embarque | 0 of 5 | 0 of 3 | 1 of 5 | 1 of 13 |
| FlyPost Marketing | 0 of 5 | 0 of 3 | 1 of 5 | 1 of 13 |
| GA Agency | 0 of 5 | 0 of 3 | 1 of 5 | 1 of 13 |
| GEOQ | 1 of 5 | 0 of 3 | 0 of 5 | 1 of 13 |
| Greenlight Digital | 1 of 5 | 0 of 3 | 0 of 5 | 1 of 13 |
| Gripped | 0 of 5 | 0 of 3 | 1 of 5 | 1 of 13 |
| Hallam | 0 of 5 | 0 of 3 | 1 of 5 | 1 of 13 |
| Ignite SEO | 1 of 5 | 0 of 3 | 0 of 5 | 1 of 13 |
| Impression | 0 of 5 | 0 of 3 | 1 of 5 | 1 of 13 |
| Kaizen | 0 of 5 | 1 of 3 | 0 of 5 | 1 of 13 |
| Kia Ora Digital | 0 of 5 | 1 of 3 | 0 of 5 | 1 of 13 |
| London Marketing Company | 1 of 5 | 0 of 3 | 0 of 5 | 1 of 13 |
| London PPC Agency | 1 of 5 | 0 of 3 | 0 of 5 | 1 of 13 |
| Loud Mouth Media | 0 of 5 | 0 of 3 | 1 of 5 | 1 of 13 |
| MagnifyLab | 0 of 5 | 0 of 3 | 1 of 5 | 1 of 13 |
| Nautilus Marketing | 0 of 5 | 0 of 3 | 1 of 5 | 1 of 13 |
| Pristine Digital | 0 of 5 | 1 of 3 | 0 of 5 | 1 of 13 |
| Propellernet | 1 of 5 | 0 of 3 | 0 of 5 | 1 of 13 |
| Roar Digital | 0 of 5 | 1 of 3 | 0 of 5 | 1 of 13 |
| ROAST | 1 of 5 | 0 of 3 | 0 of 5 | 1 of 13 |
| Saatchi & Saatchi London | 1 of 5 | 0 of 3 | 0 of 5 | 1 of 13 |
| Skale | 0 of 5 | 0 of 3 | 1 of 5 | 1 of 13 |
| Stickyeyes | 1 of 5 | 0 of 3 | 0 of 5 | 1 of 13 |
| Tenet | 1 of 5 | 0 of 3 | 0 of 5 | 1 of 13 |
| Tug Agency | 0 of 5 | 0 of 3 | 1 of 5 | 1 of 13 |
| Velocity Partners | 0 of 5 | 0 of 3 | 1 of 5 | 1 of 13 |
| VERB Brands | 0 of 5 | 0 of 3 | 1 of 5 | 1 of 13 |
| We Are Social | 0 of 5 | 0 of 3 | 1 of 5 | 1 of 13 |
| WeRankle | 1 of 5 | 0 of 3 | 0 of 5 | 1 of 13 |
| Yellowball | 0 of 5 | 1 of 3 | 0 of 5 | 1 of 13 |
Each question was asked once to each assistant on 2026-10-22. "2 of 5" means the business was recommended in 2 of the 5 answers that assistant gave. An answer that failed is left out of the count. When Google shows no AI Overview for a question, nobody is named there. Assistants change their answers between asks, so a small difference is not a ranking.
We list only businesses an assistant recommended. Being named in an answer is not an endorsement by Goppa, and not being listed here says nothing about a business.
Is your agency missing? Run a free AI check on a client or a prospect: who ChatGPT names instead of them, with the exact question and the answer.