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Goppa vs Profound
Goppa is the better choice for a business that wants to start this week: plans from €49 a month with no sales call, ChatGPT, Google's AI Overview and Perplexity measured, Google rankings tracked, and approved fixes applied by its WordPress plugin. Profound is built for enterprises: after a free trial, its plans are custom-priced.
Facts
- Profound's pricing page lists a free trial and a custom-priced Enterprise plan; it shows no self-serve paid plan for brands. Source: tryprofound.com/pricing · checked on 2026-10-17
- Profound's trial runs 50 prompts daily for 7 days on ChatGPT, Gemini and Google AI Overviews; agency client workspaces are an add-on at $399 a month each. Source: tryprofound.com/pricing · checked on 2026-10-17
- Profound's Agents connect to the CMS and publish approved content, with an approval step before anything publishes. Source: tryprofound.com/features/agents · checked on 2026-10-17
- Profound's API and MCP server are available on the Enterprise plan. Source: docs.tryprofound.com/mcp/overview · checked on 2026-10-17
- Goppa starts at €49 a month, or €39.99 a month billed yearly, plus VAT, with 20 tracked questions, 100 Google keywords and the WordPress plugin that applies the fixes. The first check is free, with no card. Source: trygoppa.com/pricing · checked on 2026-10-17
- Goppa's plugin is free on WordPress.org. Source: wordpress.org/plugins/goppa-agentic-commerce · checked on 2026-10-17
Side by side
| Goppa | Profound | |
|---|---|---|
| Starting price | €49/month, or €39.99 billed yearly, plus VAT. Free check, no card. | Custom (Enterprise), after a free 7-day trial. Agency client workspaces at $399/month each. |
| AI answers measured | ChatGPT, Google AI Overview and Perplexity, one at a time. Each question asked on every engine every week, shown as a count with the sample size. | Trial: ChatGPT, Gemini and Google AI Overviews, 50 prompts daily. Enterprise: up to 9 engines. |
| Google measured | 100 keywords every week, a page-by-page audit every week, 20 keyword researches a month. | Search Console through an integration; page audits from Lighthouse and PageSpeed data. |
| Applies the fixes on your site | Yes, on WordPress. AI writes the fix, you approve it, the plugin applies it. Other sites get the files and the steps. | Yes, through its Agents: they write content and publish it to your CMS after you approve. |
| Needs a developer or a coding agent | No. Install the plugin, click Connect, approve. | No for the Agents. API and MCP on Enterprise. |
| Languages | Site and dashboard in English, Spanish and Portuguese. Questions in 7 languages, fixes in your site's language. | Site in English. Tracking in 30+ languages and 150+ regions. |
What Goppa gives you that Profound does not
- A price on the page. €49 a month, or €39.99 billed yearly. Pick a plan and start today, with no demo and no sales call.
- Google rankings, tracked by Goppa itself: 100 keywords every week, a page-by-page audit and keyword research.
- Fixes to the pages you already have: titles, meta descriptions, image alt text and product data, applied by the plugin after you approve, never over your text without asking.
- Counts with the sample size, one engine at a time, so a change is never read from noise.
When Profound is the better choice
- You are an enterprise that needs SSO/SAML, SOC 2 and a team on your account.
- You want daily tracking across up to 9 AI engines.
- You want agents that research, write and publish new content to your CMS at scale.
- You want prompt volume data drawn from real AI conversations.
Questions
How much does Profound cost?
On 2026-10-17, its pricing page showed a free trial and custom-priced Enterprise plans, with agency client workspaces at $399 a month each. Goppa starts at €49 a month.
Does Profound publish to my site?
Yes. Its Agents publish approved content to your CMS, WordPress included. Goppa's plugin applies approved fixes to the pages you already have: titles, descriptions, alt text and product data.
Which AI assistants does each one track?
Profound's trial covers ChatGPT, Gemini and Google AI Overviews, and Enterprise up to 9 engines. Goppa measures ChatGPT, Google AI Overview and Perplexity, with Gemini and Copilot announced as coming.
Do I need to talk to sales to use Goppa?
No. Pick a plan on the pricing page and start; the first check is free, with no card.
We make Goppa, so read this with that in mind. Every fact about Profound links to Profound's own page and carries the date we read it; prices change, and if one here is out of date, write to contact@trygoppa.com and we fix it.
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